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Digital Marketing Specialist (Real Estate Website Traffic & Lead Generation)
GAME ROOM LIMITED
Kenya 🇰🇪 Kenya
Posted 11 days ago (25 Aug 2026) Updated 11 days ago
Job Description
The Digital Marketing Specialist will create and execute strategies to increase organic and paid traffic to the company’s real‑estate website and generate qualified property leads. Responsibilities include SEO, content planning, managing paid campaigns across Google, Meta and TikTok, and analysing performance data to optimise results. The role works closely with the sales team, manages social media and email marketing, and continuously explores new digital channels to attract local property‑buying audiences.
Qualifications & Requirements
- • Bachelor’s Degree in Marketing, Business, Communications, or a related field.
- • Minimum 3 years hands‑on digital‑marketing experience
- real‑estate industry experience is a strong advantage.
- • Proven experience growing website traffic, SEO, Google Ads, Meta paid campaigns, and using web analytics tools such as Google Analytics 4.
- • Deep understanding of Kenya’s online digital landscape and ability to attract local property‑buying audiences.
- • Ability to analyse traffic data, generate reports, and adjust strategies to achieve measurable visits and leads.
- • Strong written and spoken English with capability to create marketing copy for real‑estate channels.
- • Self‑driven with good project management skills and ability to work independently on digital promotion projects.
Required Skills
Responsibilities
- • Develop and implement digital strategies to increase organic and paid traffic to the real‑estate website.
- • Conduct keyword research and perform on‑page SEO optimisation, including blog and content planning.
- • Manage paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), and TikTok, monitoring budget, CPC, traffic quality, and ROI.
- • Oversee social‑media channels and create property‑focused content to drive audiences to the website.
- • Track website performance using Google Analytics and Search Console, preparing weekly and monthly traffic and lead reports and recommending optimisations.
- • Execute email‑marketing campaigns for property listings and nurture online prospects.
- • Research real‑estate digital competitors in Kenya and identify new online channels and traffic opportunities.
- • Collaborate with the sales team to align marketing activities and generate high‑quality real‑estate leads.
- • Optimise landing pages to improve user experience and conversion rates.