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Group Traditional Media Lead at Airtel
Airtel
Kenya 🇰🇪 Kenya
Posted about 2 hours ago (25 Oct 2026) Updated about 2 hours ago
Job Description
The Group Traditional Media Lead designs and executes Airtel’s traditional media campaigns across television, radio and print. They manage agency relationships, allocate budgets, and evaluate campaign performance to maximise reach. The role also mentors the media team and aligns media strategy with overall brand objectives.
Qualifications & Requirements
- • Bachelor’s Degree in Marketing, Communications or related field
- • Minimum 5 years experience in traditional media planning and execution
- • Demonstrated leadership and project‑management capabilities
- • Strong analytical skills and proficiency with media analytics tools
- • Excellent negotiation and vendor‑management abilities
Required Skills
Responsibilities
- • Design integrated traditional media strategies aligned with brand objectives
- • Manage media buying, placement and budgeting across TV, radio and print
- • Coordinate with creative agencies and internal teams for campaign execution
- • Track and analyse media performance metrics to optimise reach
- • Lead and mentor the media planning team