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Group Traditional Media Lead at Airtel
JobSearch
Kenya 🇰🇪 Kenya
Posted 6 days ago (21 Oct 2026) Deadline: 4 Nov 2026 Updated about 4 hours ago
How to Apply
Apply through the Airtel portal at erey.fa.em3.oraclecloud.com.
Job Description
The Group Traditional Media Lead designs and executes offline media strategies across Airtel’s markets, overseeing planning, buying and performance tracking for TV, radio, print and out‑of‑home channels. They coordinate with agencies, negotiate placements and align campaigns with product launches and sales targets. Strong leadership and data‑driven decision‑making are essential.
Qualifications & Requirements
- • BA/BSc/HND or MBA/MSc/MA degree
- • Minimum 8 years experience in traditional media planning and buying
- • Strong negotiation, communication and leadership abilities
- • Proven ability to develop data‑driven media strategies in a fast‑paced environment
Required Skills
Responsibilities
- • Develop comprehensive traditional media communication strategies for all markets
- • Align media plans with product launches, regional campaigns and customer acquisition goals
- • Collaborate with internal teams and media agencies to create integrated cross‑channel campaigns
- • Formulate an annual media buying strategy and oversee execution with agencies and vendors
- • Negotiate media placements and rates to optimise reach and cost efficiency
- • Track media performance, analyse results and report on campaign effectiveness