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Marketing Lead at M-KOPA Solar
JobSearch
Kenya 🇰🇪 Kenya
Posted 4 days ago (23 Oct 2026) Updated about 4 hours ago
Job Description
The Marketing Lead for M‑KOPA Solar will design and execute integrated ATL and BTL campaigns that drive brand awareness and sales growth across the region. You will oversee agency collaborations, manage content calendars, and translate performance data into actionable insights. The role also includes responsibility for marketing operations, procurement and retail activation within dealer networks.
Qualifications & Requirements
- • Proven track record of leading integrated ATL and BTL campaigns from concept through post‑campaign analysis.
- • Demonstrated accountability for campaign budgets and measurable sales uplift.
- • Experience directing agencies, influencer programmes and brand partnerships.
- • Strong analytical ability to convert performance data and customer research into decisions.
- • Command of marketing operations, procurement processes and retail activation logistics.
- • Degree in Marketing or Communications is advantageous, though demonstrated results are paramount.
Required Skills
Responsibilities
- • Set the overall marketing agenda and write comprehensive campaign briefs.
- • Localise and protect the brand across all executions while managing launches from content packs to retail activation plans.
- • Direct agencies, influencer programmes and brand partnerships to achieve measurable sales uplift.
- • Maintain a disciplined content and social calendar and turn performance data into strategic decisions.
- • Oversee marketing operations including request workflows, procurement, purchase orders and stock of marketing materials.
- • Coordinate dealer‑network and retail activations, ensuring alignment with local market needs.