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Sales Representative General Trade at The Heineken
The Heineken
Kenya 🇰🇪 Kenya
Posted 4 days ago (20 Sep 2026) Updated 4 days ago
Job Description
The Sales Representative will promote Heineken’s portfolio of premium beers to general‑trade outlets, build and maintain relationships with retailers, and achieve assigned sales targets. They will conduct product presentations, monitor market trends, and provide regular sales reports to management. The role also involves identifying new business opportunities within the assigned territory.
Qualifications & Requirements
- • Diploma or Bachelor’s degree in Business, Marketing or a related field
- • 1–2 years experience in sales, preferably FMCG or beverage industry
- • Strong communication and negotiation skills
- • Ability to travel within the assigned territory
- • Proficient in Microsoft Office applications
Required Skills
Responsibilities
- • Promote Heineken’s beer portfolio to general‑trade outlets
- • Build and maintain relationships with retailers
- • Achieve monthly sales volume targets
- • Conduct product presentations and promotional activities
- • Collect market data and report insights to management