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Sales Representative General Trade at The Heineken

The Heineken
Kenya 🇰🇪 Kenya
Live
Food & Beverage
Posted 4 days ago (20 Sep 2026) Updated 4 days ago

Job Description

The Sales Representative will promote Heineken’s portfolio of premium beers to general‑trade outlets, build and maintain relationships with retailers, and achieve assigned sales targets. They will conduct product presentations, monitor market trends, and provide regular sales reports to management. The role also involves identifying new business opportunities within the assigned territory.

Qualifications & Requirements

  • • Diploma or Bachelor’s degree in Business, Marketing or a related field
  • • 1–2 years experience in sales, preferably FMCG or beverage industry
  • • Strong communication and negotiation skills
  • • Ability to travel within the assigned territory
  • • Proficient in Microsoft Office applications

Required Skills

Responsibilities

  • • Promote Heineken’s beer portfolio to general‑trade outlets
  • • Build and maintain relationships with retailers
  • • Achieve monthly sales volume targets
  • • Conduct product presentations and promotional activities
  • • Collect market data and report insights to management