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Brand & Communications Lead at Tropical Heat
JobSearch
Kiambu 🇰🇪 Kenya
Posted 4 days ago (23 Oct 2026) Updated about 4 hours ago
Job Description
The Brand & Communications Lead will shape the company’s market presence by developing comprehensive brand strategies and executing integrated 360‑degree marketing campaigns. The role oversees media planning, partnership negotiations, and the measurement of brand health metrics to ensure relevance and growth in the FMCG sector. Leadership, creativity, and strong analytical abilities are essential.
Qualifications & Requirements
- • Bachelor’s degree in Marketing, Communications, Business Administration, or a related field
- • 4–7 years progressive experience in marketing, preferably within FMCG
- • Proven ability to lead brand strategy and execute multi‑channel campaigns
- • Strong analytical, creative, and leadership skills
Required Skills
Responsibilities
- • Develop and implement comprehensive brand strategies to strengthen market positioning
- • Lead planning and execution of integrated 360‑degree marketing campaigns across ATL, BTL, and digital channels
- • Select media channels and map strategic placements to maximize audience engagement and ROI
- • Identify, negotiate, and manage strategic brand partnerships to expand reach
- • Track and analyze brand health metrics and market trends to maintain relevance