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Digital Marketing Officer at Plainsview Hospital
JobSearch
Kiambu 🇰🇪 Kenya
Posted 1 day ago (24 Sep 2026) Deadline: 28 Sep 2026 Updated about 4 hours ago
Job Description
The Digital Marketing Officer creates and executes digital campaigns to attract and engage patients, enhances the hospital’s online presence, and supports revenue growth through lead generation and brand awareness initiatives.
Qualifications & Requirements
- • Bachelor’s degree or diploma in Marketing, Communications, or a related field
- • Minimum 3 years of experience in digital marketing, preferably in healthcare
Required Skills
Responsibilities
- • Plan, launch, and optimise digital campaigns across social, web, email, and SMS channels
- • Manage campaign budgets, timelines, and performance metrics to achieve ROI
- • Produce on‑brand digital content including graphics, video, and photography
- • Maintain and update website content and ensure brand consistency
- • Generate and nurture patient enquiries, improving conversion rates
- • Track and report website, social media, and campaign analytics with actionable insights
- • Respond to online enquiries and reviews promptly, managing reputation
- • Stay updated on digital marketing trends and tools, applying best practices