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Digital Marketing and Content Lead at Pearl Hospital
JobSearch
Laikipia 🇰🇪 Kenya
Posted 2 days ago (25 Sep 2026) Updated about 22 hours ago
How to Apply
• Email your updated CV, brief cover letter, and portfolio or work links to hr@pearlhospial.co.ke with the subject “Digital Marketing and Content Lead”.
Job Description
The Digital Marketing and Content Lead will develop and execute Pearl Hospital’s digital marketing strategy, managing online channels and creating engaging health‑focused content. Responsibilities include website and social‑media management, campaign planning, and performance reporting while ensuring patient confidentiality. The role requires strong creative skills and experience in healthcare communications.
Qualifications & Requirements
- • Bachelor’s degree in Marketing, Communications, Journalism, Digital Media, or a related field.
- • Minimum two years of experience in digital marketing or content creation.
- • Strong writing, photography, videography, and video‑editing skills.
- • Practical knowledge of social‑media management, SEO, website content, digital advertising, and analytics.
- • Experience in healthcare or professional‑services marketing is an advantage.
- • Ability to work on‑site in Nyahururu as required.
Required Skills
Responsibilities
- • Develop and execute the hospital’s digital marketing and content strategy.
- • Manage the website, Google Business Profile, and social‑media platforms.
- • Create high‑quality written, photographic, and video content.
- • Plan, launch, and monitor digital advertising campaigns.
- • Coordinate content creation with clinicians and departmental teams.
- • Track campaign performance, generate reports, and provide actionable insights.
- • Ensure online engagement complies with patient confidentiality and professional standards.