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Direct Marketing Co-ordinator
Unifi
Mombasa 🇰🇪 Kenya
Posted about 4 hours ago (29 Oct 2026) Updated about 4 hours ago
Job Description
The Direct Marketing Co‑ordinator will plan and execute targeted marketing campaigns for Unifi’s credit products, managing mailing lists, creative assets, and performance analytics. The role involves collaborating with product and sales teams to optimize outreach and drive customer acquisition across Mombasa.
Qualifications & Requirements
- • Experience in direct marketing or campaign management
- • Strong written and verbal communication skills
- • Ability to analyze data and derive actionable insights
- • Proficiency with marketing automation tools and CRM systems
Required Skills
Responsibilities
- • Develop and implement direct marketing campaigns for personal loan products
- • Manage mailing lists, segmentation, and distribution channels
- • Coordinate creation of marketing collateral and copywriting
- • Track campaign performance and analyze response metrics
- • Collaborate with sales and product teams to refine messaging and offers
- • Prepare regular reports on campaign effectiveness and ROI