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Associate Manager or Manager - Marketing (Consumer) at Shalina Healthcare
JobSearch
Nairobi 🇰🇪 Kenya
Posted 1 day ago (13 Oct 2026) Updated about 1 hour ago
How to Apply
Apply via myshalina.darwinbox.com.
Job Description
The Associate/Manager – Marketing leads the branding and marketing initiatives for Shalina Healthcare’s consumer product portfolio in Kenya. Responsibilities include planning and executing ATL/BTL campaigns, conducting market research, managing product launches, and coordinating with agencies and internal teams. The role demands strong analytical, communication, and project‑management skills to drive market growth. A minimum of six years’ brand‑management experience is required.
Qualifications & Requirements
- • BA/BSc/HND in Marketing, Business, or a related field
- MBA/MSc/MA preferred.
- • Minimum 6 years experience in brand management or consumer marketing.
- • Proven ability to develop and execute ATL and BTL campaigns.
- • Strong analytical skills for market research and competitive analysis.
- • Excellent communication and stakeholder‑management abilities.
- • Ability to lead cross‑functional teams and manage agency relationships.
Required Skills
Responsibilities
- • Execute branding and marketing strategies for the consumer product portfolio in Kenya.
- • Monitor and evaluate the effectiveness of marketing campaigns and initiatives.
- • Conduct consumer research, competitive analysis, and manage web content.
- • Develop and implement the annual marketing calendar, including ATL and BTL activities.
- • Design and produce POSM, consumer promotions, e‑commerce activities, and sampling programs.
- • Create promotional materials such as brochures, renders, and collaterals.
- • Lead new product launch and re‑launch initiatives, managing GTM plans and channel strategies.
- • Identify market threats and opportunities, adjusting pricing, packaging, and communications accordingly.
- • Collaborate with internal and external creative teams, agencies, and stakeholders.