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Associate Manager, Trade Marketing at BIC
JobSearch
Nairobi 🇰🇪 Kenya
Posted 1 day ago (9 Oct 2026) Updated about 1 hour ago
Job Description
The Associate Manager, Trade Marketing drives in‑store execution and channel development for the Lighters and Shavers categories across Uganda. The role translates regional strategies into local trade plans, monitors POSM deployment and provides market insights to support commercial decisions. Strong analytical skills and the ability to collaborate with sales and marketing teams are essential.
Qualifications & Requirements
- • BA/BSc/HND or equivalent qualification
- • Minimum 3 years experience in trade or brand marketing
- • Proven ability to manage in‑store execution projects
- • Strong analytical and data‑interpretation skills
- • Proficiency in Excel and other analytical tools
- • Excellent communication and stakeholder‑management abilities
Required Skills
Responsibilities
- • Ensure superior product visibility, merchandising standards and planogram compliance in priority outlets
- • Deploy and optimise point‑of‑sale materials to maximise shopper engagement
- • Gather and analyse market, shopper and competitor data to identify growth opportunities
- • Monitor sales, distribution and trade promotion performance and recommend corrective actions
- • Strengthen relationships with distributors and support their execution capabilities
- • Collaborate with sales and marketing teams to align trade initiatives with brand objectives