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Brand Manager- Beverage & Snacks at Promasidor Kenya Ltd
JobSearch
Nairobi 🇰🇪 Kenya
Posted 1 day ago (6 Oct 2026) Deadline: 9 Oct 2026 Updated about 5 hours ago
Job Description
The Brand Manager – Beverage & Snacks will lead the development and execution of brand strategies for Promasidor’s beverage and snack portfolio, driving growth and market share in Kenya. Responsibilities include planning annual brand plans, managing campaigns across multiple channels, and collaborating with sales and agencies to ensure effective market execution. The role also involves analysing market trends and consumer insights to inform product innovation.
Qualifications & Requirements
- • Bachelor’s degree in Marketing, Business, or a related field
- • Minimum 4–7 years of experience in brand or marketing roles within FMCG
- • Proven track record of successful brand growth and campaign execution
- • Strong analytical, communication, and project‑management skills
Required Skills
Responsibilities
- • Develop and implement annual brand plans aligned with business objectives
- • Manage end‑to‑end brand activities, including product innovation, campaigns, and performance tracking
- • Plan and control marketing budgets to optimise resource allocation
- • Lead integrated marketing campaigns across ATL, BTL, digital, and trade channels
- • Conduct market visits to assess execution, visibility, and growth opportunities
- • Analyse market trends, consumer insights, and competitor activity
- • Collaborate with sales and distribution teams to drive in‑market execution and availability
- • Manage agencies and partners to deliver high‑quality, timely campaigns
- • Track and report key brand performance metrics and recommend improvements
- • Support new product development and portfolio performance initiatives