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Brand Manager - Gum at Mars
JobSearch
Nairobi 🇰🇪 Kenya
Posted 7 days ago (17 Sep 2026) Updated 5 days ago
Job Description
The Brand Manager for Gum leads the development and execution of the brand strategy across the Middle East and Africa, focusing on iconic brands such as Orbit and Juicy Fruit. Responsibilities include driving portfolio growth, overseeing product innovation and delivering culturally resonant campaigns. The role requires 3‑4 years of FMCG brand management experience and strong leadership capabilities.
Qualifications & Requirements
- • BA/BSc/HND in a relevant field and an MBA/MSc/MA preferred
- • Three to four years of proven brand management experience in FMCG
- • Demonstrated regional market insight across Africa and the Middle East
- • Strong leadership, strategic planning and analytical skills
Required Skills
Responsibilities
- • Define and implement gum brand strategy and marketing plans for MEA markets
- • Lead full‑funnel product innovation from concept to launch in collaboration with manufacturing hub
- • Develop and execute consumer campaigns that increase household penetration and market share
- • Analyse market trends and consumer insights to inform portfolio growth decisions
- • Manage cross‑functional teams and external agencies to deliver brand initiatives