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Cluster Digital Marketing Executive at Fairview Hotel
JobSearch
Nairobi 🇰🇪 Kenya
Posted 1 day ago (12 Oct 2026) Deadline: 20 Oct 2026 Updated about 5 hours ago
Job Description
The role involves planning, launching and optimizing paid advertising campaigns across major platforms for three hotel properties while managing the advertising budget to meet acquisition and ROI targets. It also oversees daily social media publishing, content calendar creation, and community engagement to ensure brand consistency across Instagram, Facebook, TikTok and LinkedIn. Candidates must hold a bachelor’s degree and have at least four years of digital‑marketing experience, with strong abilities in video production, copywriting, analytics and multi‑brand management. The position is remot
Qualifications & Requirements
- • Bachelor’s Degree (BA/BSc/HND) in a relevant field
- • Minimum 4 years of experience in digital marketing or related roles
Required Skills
Responsibilities
- • Plan, build, launch and optimise paid advertising campaigns on Meta, Google, TikTok and LinkedIn for three hotel properties
- • Manage the cluster advertising budget, allocating spend to meet cost‑per‑acquisition and ROAS targets
- • Run day‑to‑day publishing on all social media pages across the properties
- • Develop and maintain a content calendar at least four weeks in advance
- • Publish weekly feed posts, reels and stories for each property
- • Create and curate Instagram Highlights for each property
- • Capture and edit short‑form video, reels and photography for publication
- • Manage community engagement, responding to comments, messages, mentions and tags within agreed timeframes
- • Build and maintain audience, retargeting and look‑alike segments
- • Maintain conversion tracking via GA4, GTM and Meta Pixel and report on enquiry and booking attribution
- • Drive direct bookings and qualified enquiries for rooms, meetings, events and F&B
- • Support seasonal marketing campaigns