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Customer Development Lead at Bidco Africa
JobSearch
Nairobi 🇰🇪 Kenya
Posted 2 days ago (4 Sep 2026) Updated about 6 hours ago
Job Description
The Customer Development Lead will manage relationships with supermarkets and minimarts, oversee joint business plan agreements, and drive product visibility across assigned outlets. The role ensures target achievement through data collection, planogram compliance, and effective merchandising and pricing strategies.
Qualifications & Requirements
- • BA/BSc/HND qualification
- • 7–10 years FMCG experience, including at least 5 years in the beverage industry
- • Proven expertise in joint business planning and negotiation
- • Strong analytical and communication skills
Required Skills
Responsibilities
- • Manage supermarkets and minimarts under distributors and regional buyers
- • Oversee Joint Business Plan agreements and achieve quarterly targets
- • Collect monthly data, process payments, and perform reconciliations
- • Ensure planogram adherence and execution in stores
- • Drive outlet visibility using point‑of‑sale materials
- • Maintain 10 % share of shelf by Q3 and achieve 80 % on‑shelf availability
- • Negotiate additional displays at key outlets
- • Supervise merchandisers across territories
- • Provide product movement updates and competitor intelligence
- • Monitor in‑store sampling activities
- • Ensure correct recommended retail price and effective promo execution