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DIGITAL MARKETER
POWERVISION CONSULTANCY
Nairobi 🇰🇪 Kenya
Posted 11 days ago (25 Aug 2026) Updated 11 days ago
Job Description
The Digital Marketer will design and implement digital marketing strategies to support business and recruitment goals. Responsibilities include managing the company website, creating content for social media, running paid campaigns across platforms, and leveraging AI tools to enhance performance. The role also focuses on SEO, analytics, lead generation and maintaining a consistent brand presence online. A bachelor’s degree in marketing or a related field and 2–3 years of hands‑on experience are required.
Qualifications & Requirements
- • Bachelor’s degree or diploma in Digital Marketing, Marketing, Communications, IT or a related field.
- • At least 2–3 years of hands‑on experience in digital marketing.
- • Strong experience managing business websites and performing regular updates.
- • Proven experience managing social media platforms for a business or organization.
- • Proficiency with AI tools for marketing and content creation.
- • Experience with Canva or similar graphic/content creation tools.
- • Knowledge of SEO, Google Analytics/GA4, Google Business Profile and digital advertising.
- • Excellent content writing and communication skills.
Required Skills
Responsibilities
- • Develop and execute digital marketing strategies aligned with business and recruitment objectives.
- • Manage and continuously update the company website, including content, job vacancies, service pages, blogs and other information.
- • Oversee social media platforms and create engaging, professional content.
- • Create and manage digital campaigns across LinkedIn, Facebook, Instagram, TikTok and Google.
- • Utilize AI tools to enhance content creation, research, campaign development and overall performance.
- • Produce graphics, short‑form videos, reels and other engaging digital assets.
- • Drive lead generation and customer acquisition through digital channels.
- • Optimize Google Business Profile and online brand presence.
- • Develop SEO‑friendly website and social media content to improve visibility and organic reach.
- • Monitor website traffic, social media performance and digital campaign results, providing regular reports.
- • Support email marketing, online campaigns and other digital communication initiatives.
- • Stay updated on emerging digital marketing trends, AI tools, social media algorithms and online marketing technologies.
- • Maintain consistent branding and professional communication across all digital platforms.