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Digital Marketing Executive at Minet Kenya
JobSearch
Nairobi 🇰🇪 Kenya
Posted 1 day ago (13 Oct 2026) Deadline: 19 Oct 2026 Updated about 1 hour ago
Job Description
The Digital Marketing Executive drives brand visibility and lead generation for Minet Kenya’s Retail & SME division, promoting a range of insurance products across digital and traditional channels. The role manages multi‑channel campaigns, creates content, and coordinates with sales and agency partners to convert leads into revenue. Responsibilities also include community management, performance analytics and reporting to optimise ROI. A bachelor’s degree and at least three years of marketing experience in financial services are required.
Qualifications & Requirements
- • Bachelor’s degree in Marketing, Communications, Business or a related field
- • Minimum 3 years of marketing and communications experience, preferably within financial services or insurance
- • Proven ability to manage digital campaigns, social media advertising, lead generation and email marketing
- • Strong copywriting, presentation and content creation skills
- • Proficiency with Canva or Adobe Creative Suite
- • Excellent analytical skills and experience reporting on campaign performance
- • High level of integrity, professionalism and commitment to quality
Required Skills
Responsibilities
- • Execute digital marketing initiatives and support product launches to achieve division targets
- • Partner with sales teams to nurture and convert digital leads into revenue
- • Manage multi‑channel campaigns, promotional activations and customer engagement events
- • Develop marketing content, collateral and branding materials across all media
- • Moderate and grow online communities to boost engagement and lead capture
- • Coordinate with central marketing, external agencies and vendors as the primary liaison
- • Monitor campaign performance, market trends and ROI, delivering actionable reports