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Digital Marketing Executive
NEXIQUE LIMITED
Nairobi 🇰🇪 Kenya
Posted 1 day ago (23 Sep 2026) Updated 1 day ago
Job Description
The Digital Marketing Executive will create and manage visual and written content for Instagram and TikTok, oversee influencer collaborations, and drive paid media campaigns. They will maintain the brand’s visual identity and content calendar while tracking performance metrics for influencer and paid initiatives. Strong video production, graphic design, copywriting, and paid‑media optimisation skills are essential.
Qualifications & Requirements
- • Proven ability to shoot and edit short‑form video (Reels/TikTok) using a smartphone
- • Proficiency in graphic design tools such as Canva and Adobe Creative Suite (Photoshop, Illustrator)
- • Strong copywriting skills with a focus on persuasive, brand‑aligned messaging
- • Hands‑on experience managing and optimising paid media campaigns in Meta Ads Manager and/or TikTok Ads Manager
- • Understanding of digital marketing metrics including reach, traffic, and conversion
- • Excellent communication, organization, and project‑management abilities
Required Skills
Responsibilities
- • Plan, shoot, edit, and publish at least three high‑quality posts per week on Instagram and TikTok, including reels, carousels, stories, and short‑form videos
- • Create on‑location content such as salon partnerships, shop activations, product demos, behind‑the‑scenes manufacturing, and founder stories
- • Design still graphics (product shots, quote cards, educational carousels, promotional visuals) that are on‑brand and attention‑grabbing
- • Write compelling copy for captions, product descriptions, blog posts, and email/WhatsApp broadcasts
- • Build and maintain a content calendar aligned with campaign phases, product launches, and cultural moments
- • Develop and own the brand’s visual identity across all digital touchpoints
- • Own the end‑to‑end influencer pipeline: identify, outreach, negotiate, brief, review content, manage payments, and maintain relationships
- • Manage partnerships with 8‑12 influencers across nano, micro, and mid‑tier segments
- • Write clear creative briefs for influencers that preserve authenticity
- • Track influencer deliverables, deadlines, and performance metrics such as reach, engagement, and conversions via unique discount codes
- • Identify new influencer opportunities and build a pipeline for future campaigns
- • Negotiate rates, usage rights, and terms that protect the brand while being fair to creators
- • Plan, execute, and optimise paid campaigns on Meta Ads Manager and TikTok Ads Manager