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Digital Marketing Expert / Specialist at Rose Avenue Group
JobSearch
Nairobi 🇰🇪 Kenya
Posted 4 days ago (23 Oct 2026) Deadline: 7 Nov 2026 Updated about 4 hours ago
How to Apply
Apply via the Rose Avenue Group LinkedIn page.
Job Description
The Digital Marketing Expert will plan, launch and optimise paid and organic campaigns across multiple platforms to generate qualified leads for IT training and corporate solutions. Responsibilities include creating compelling content, managing social media channels, improving SEO performance and executing targeted email automation. The role requires data‑driven optimisation to maximise ROAS and lower CPA while maintaining brand consistency.
Qualifications & Requirements
- • BA/BSc/HND or equivalent degree
- • 3–5 years of digital marketing experience, preferably in the IT training sector
- • Demonstrated ability to manage multi‑channel paid campaigns and SEO projects
- • Strong analytical skills with a data‑driven approach to optimisation
- • Excellent written and verbal communication skills
Required Skills
Responsibilities
- • Design, deploy and optimise paid and organic campaigns on Google Ads, LinkedIn, Meta, TikTok and display networks
- • Monitor ad spend, conduct A/B testing and optimise for maximum ROAS and lower CPA
- • Produce marketing copy, graphics, videos and collateral for corporate buyers and IT professionals
- • Manage and grow social media channels, fostering community engagement and brand loyalty
- • Execute on‑page and off‑page SEO strategies to improve organic visibility and rankings
- • Update website content, manage landing pages and optimise user journeys for lead conversion
- • Plan and run targeted email marketing and CRM automation campaigns