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Digital Marketing & Lead Generation Executive
Voltifix International New Energy Limited
Nairobi 🇰🇪 Kenya
Posted 10 days ago (26 Aug 2026) Updated 10 days ago
Job Description
The Digital Marketing & Lead Generation Executive will create compelling visual content and manage the company’s social media presence to attract both B2B and B2C customers. They will generate and qualify leads, track performance metrics, and collaborate with the sales team to produce case studies and promotional materials. The role requires a bachelor’s degree in a related field and hands‑on experience in graphic design, photography, video editing, and digital marketing within the renewable energy sector.
Qualifications & Requirements
- • Bachelor’s degree or higher in Marketing, Mass Communication, Graphic Design, or a related field
- • Hands‑on experience in graphic design, photography, short‑form video editing, and social media management, with a portfolio required
- • Experience in both B2B and B2C digital marketing, focusing on content creation for lead generation and customer acquisition
- • Ability to manage multiple tasks across design, photography, video production, content publishing, and lead follow‑up
- results‑oriented and highly organized
- • Preferred: prior experience in the solar, renewable energy, or electric‑vehicle industry and familiarity with the East African business environment
Required Skills
Responsibilities
- • Create marketing materials such as posters, social media creatives, proposals, PowerPoint layouts, and brochures using professional design software
- • Capture on‑site photos and short videos for solar projects and edit them to maintain brand consistency
- • Manage LinkedIn, Facebook, and Instagram accounts, develop content calendars, publish posts, and engage with comments and messages
- • Respond to social media enquiries, identify and qualify genuine leads, collect prospect requirements, and hand qualified leads to the sales team
- • Prepare weekly and monthly reports on reach, engagement, and qualified leads, and adjust content strategies based on data
- • Collaborate with the sales team to produce project case studies, organize the photo‑video asset library, and support additional marketing activities