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DIGITAL MARKETING MANAGER
POWERVISION CONSULTANCY
Nairobi 🇰🇪 Kenya
Posted 11 days ago (25 Aug 2026) Updated 11 days ago
Job Description
The digital marketing manager will develop and execute comprehensive online strategies to drive brand awareness, lead generation and revenue growth. They will oversee campaign planning across social, search, email and website channels, monitor performance metrics and optimise spend for maximum ROI. Collaboration with sales and commercial teams ensures alignment of digital initiatives with business targets, while leading a team to deliver consistent brand messaging and a superior digital customer experience.
Qualifications & Requirements
- • Bachelor’s Degree in Marketing, Digital Marketing, Business, Communications or a related field
- • Professional certification or training in Digital Marketing (preferred)
- • 2–3 years’ experience in e‑commerce and digital sales
- • Experience in retail or telecommunications is highly preferred
- • Exposure to brand management
- • Proven experience leading and managing a digital marketing team
- • Strong understanding of digital channels, customer acquisition and online conversion
- • Strong analytical skills
Required Skills
Responsibilities
- • Develop and execute the overall digital marketing strategy aligned with business and revenue objectives
- • Lead initiatives to increase brand awareness, customer acquisition, lead generation, conversion and revenue growth
- • Plan, execute, manage and optimise campaigns across social media, search engines, email marketing, websites and other digital platforms
- • Create and implement effective content, social media and digital sales strategies
- • Oversee digital brand presence and ensure consistent messaging across all channels
- • Monitor and analyse website, campaign and digital sales performance using analytics tools
- • Track and report key KPIs such as traffic, leads, conversion rates, acquisition costs, sales and ROI
- • Manage and optimise the digital marketing budget for maximum return on investment
- • Lead, mentor and manage the digital marketing team, setting clear targets and ensuring accountability
- • Collaborate with sales, commercial and management teams to align digital initiatives with revenue targets
- • Supervise website, online reputation and overall digital customer experience
- • Conduct market research and monitor competitor activity, consumer behaviour and emerging digital opportunities
- • Prepare regular performance reports and provide strategic recommendations to management
- • Identify new opportunities for e‑commerce growth, digital customer acquisition and online revenue generation