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Digital Marketing & Social Media Marketer at Summit Technical College
JobSearch
Nairobi 🇰🇪 Kenya
Posted 14 days ago (22 Aug 2026) Updated 11 days ago
Job Description
The digital marketer will lead the college’s online presence across multiple platforms, creating and executing campaigns to attract prospective students. Responsibilities include developing content calendars, producing engaging posts and videos, managing paid advertising, and analyzing performance metrics to optimize reach. The role also involves handling enquiries, generating leads, and supporting online student recruitment efforts. Candidates should have a diploma in digital marketing or a related field and extensive experience in social media strategy.
Qualifications & Requirements
- • Minimum KCSE certificate
- Diploma or degree in Digital Marketing, Marketing, Communication, Media Studies, ICT, Public Relations or related field
- • Professional training or certification in Digital Marketing or Social Media Management preferred
- • Proven experience (2–8 years) managing social media channels and running paid campaigns
- • Strong knowledge of Facebook, Instagram, TikTok, WhatsApp Business, YouTube and Google Business tools
- • Ability to create engaging visual and written content and manage content calendars
- • Proficiency in analytics tools and audience targeting techniques
- • Excellent communication, copywriting and community management skills
Required Skills
Responsibilities
- • Develop and implement digital marketing strategies to promote college programs across Facebook, Instagram, TikTok, WhatsApp Business, YouTube and Google Business Profile
- • Create and manage daily/weekly content calendars, producing posts, reels, stories and short videos
- • Write attractive captions and marketing copy for social media content
- • Manage paid social media advertising campaigns and monitor budget allocation
- • Generate leads and drive online student recruitment through targeted campaigns
- • Analyze audience engagement, reach and performance metrics and prepare regular reports
- • Respond promptly to comments, messages and enquiries to maintain community engagement
- • Grow the college’s social media following organically using relevant trends
- • Coordinate with internal teams to align digital efforts with overall enrollment goals