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Growth Marketing Lead at African Management Institute (AMI)
JobSearch
Nairobi 🇰🇪 Kenya
Posted 1 day ago (26 Oct 2026) Updated about 4 hours ago
How to Apply
• Go to African Management Institute (AMI) on africanmanagers.zohorecruit.com
Job Description
The Growth Marketing Lead will drive B2B demand generation across Africa, creating and executing targeted campaigns to build a strong commercial pipeline. The role designs account‑based marketing strategies, collaborates closely with sales and product teams, and optimises the funnel through testing and analytics. It requires a strategic, analytical and creative mindset to enhance brand visibility among decision‑makers. Strong communication and copywriting skills are essential for engaging executive audiences.
Qualifications & Requirements
- • Master’s degree in business, marketing or a related field (MBA/MSc/MA acceptable)
- • Minimum 7 years of experience in B2B marketing, preferably in demand generation
- • Proven track record of designing and executing successful enterprise campaigns
- • Strong copywriting, communication and presentation abilities
- • Commercially minded with results‑driven focus
- • Highly analytical, disciplined in testing and optimisation
- • Collaborative approach, especially with sales, product and regional teams
- • Strategic thinker capable of balancing detail with big‑picture growth planning
Required Skills
Responsibilities
- • Design and execute targeted B2B demand generation campaigns for enterprise and high‑growth clients
- • Develop account‑based marketing and sector‑focused customer acquisition strategies
- • Collaborate closely with sales, product and country teams to support pipeline and revenue growth
- • Analyse campaign performance, conduct testing and optimisation, and report results
- • Craft compelling copy and communication tailored to executive audiences