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Head of Growth, Brand & Product Marketing - Mobile Dating App
M365Consult
Nairobi 🇰🇪 Kenya
Posted about 3 hours ago (21 Oct 2026) Updated about 3 hours ago
Job Description
The Head of Growth, Brand & Product Marketing will lead the development and execution of growth strategies for a mobile dating app, driving user acquisition, brand awareness and product positioning. The role oversees performance marketing, brand management and cross‑functional product marketing initiatives, leveraging data‑driven insights to optimize campaigns. Candidates should have extensive experience in mobile app marketing and proven leadership capabilities.
Qualifications & Requirements
- • Bachelor’s degree in Marketing, Business or related field (Master’s preferred)
- • 5+ years of marketing experience, with at least 3 years in mobile app growth
- • Proven track record of scaling user acquisition and brand visibility
- • Strong leadership and team management skills
- • Expertise in digital advertising, analytics tools and ASO/SEO
- • Excellent communication and strategic thinking abilities
Required Skills
Responsibilities
- • Define and implement growth strategies to acquire and retain app users
- • Lead brand development and ensure consistent brand messaging across channels
- • Oversee performance marketing campaigns, including paid social, SEM and ASO
- • Analyze user data and market trends to inform product positioning and feature promotion
- • Manage a multidisciplinary marketing team and coordinate with product and engineering
- • Track KPIs, prepare reports and optimize spend for maximum ROI