B
Head of Market Research
Burn
Nairobi 🇰🇪 Kenya
Posted about 3 hours ago (21 Oct 2026) Updated about 3 hours ago
Job Description
The head of market research leads the consumer insight function, turning data from field studies and user feedback into strategic recommendations. Responsibilities include designing research projects, analyzing results, and presenting findings to senior leadership to influence product decisions. The role also involves building and mentoring a research team. Candidates need a relevant degree and extensive experience in market research.
Qualifications & Requirements
- • Bachelor’s Degree in Marketing, Statistics, Economics or related field
- • 5+ years of experience in market research, preferably in consumer goods
- • Demonstrated ability to translate data into strategic recommendations
- • Strong leadership, communication and presentation skills
- • Proficiency with research tools and statistical software
Required Skills
Responsibilities
- • Own and lead the consumer insight function across product lines
- • Transform field research, user feedback and product data into actionable evidence
- • Design and oversee quantitative and qualitative research studies
- • Present insights to senior leadership to shape product strategy
- • Build and mentor a high‑performing research team