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Head of Market Research - BURN MANUFACTURING - Career Page
Burn
Nairobi 🇰🇪 Kenya
Posted about 8 hours ago (26 Oct 2026) Updated about 8 hours ago
Job Description
The Head of Market Research will lead BURN’s consumer insight function, turning field research, user feedback and product data into actionable strategies that drive product development and market growth. The role oversees a team of researchers, manages research projects, and presents insights to senior leadership. Strong analytical expertise and experience in consumer research are essential.
Qualifications & Requirements
- • Degree in Marketing, Statistics, Business or related field
- advanced degree preferred
- • Extensive experience leading market research functions in consumer‑focused companies
- • Proficiency with research methodologies, statistical analysis tools and data visualization
- • Strong storytelling ability to convey insights to non‑technical audiences
- • Demonstrated leadership and team‑management skills
Required Skills
Responsibilities
- • Define and execute the overall market research strategy for the organization
- • Lead a team of analysts in designing and conducting qualitative and quantitative studies
- • Translate research findings into clear, actionable recommendations for product and marketing teams
- • Manage research budgets, timelines and vendor relationships
- • Present insights to senior leadership and support data‑driven decision making