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Marketing Associate at HalfPriced Books Ltd
HalfPriced Books Ltd
Nairobi 🇰🇪 Kenya
Posted about 1 hour ago (8 Oct 2026) Updated about 1 hour ago
Job Description
Plays a pivotal role in developing and executing both traditional and digital marketing campaigns to raise brand awareness and drive sales growth. The associate collaborates with cross‑functional teams to create content, manage social media channels, and monitor performance metrics. Strong analytical and creative skills are required to optimize initiatives and support revenue objectives.
Qualifications & Requirements
- • Bachelor’s Degree in Marketing, Communications, Business, or a related discipline
- • 1–2 years of experience in marketing, preferably in retail or publishing
- • Proficiency with digital marketing tools, social media platforms, and analytics software
- • Strong written and verbal communication abilities
- • Creative mindset with a data‑driven approach to decision making
Required Skills
Responsibilities
- • Plan and launch integrated marketing campaigns across print, radio, and digital platforms
- • Manage social media accounts and create engaging content to increase follower interaction
- • Coordinate events, promotions, and in‑store activities to boost sales
- • Track and analyze campaign performance using analytics tools and prepare reports
- • Collaborate with the sales team to align marketing efforts with revenue targets
- • Maintain brand guidelines and ensure consistency across all communications