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Marketing Executive (Revenue Focused)
Job Whisper
Nairobi 🇰🇪 Kenya
Posted 3 days ago (2 Sep 2026) Updated 1 day ago
Job Description
The marketer will design and execute multi‑channel campaigns to generate qualified leads and support the sales pipeline. They will manage social media platforms, run paid digital ads, and optimise SEO to increase online visibility. Additionally, they will create marketing collateral, coordinate events, and produce email campaigns while analysing performance metrics. The role requires a bachelor’s degree in marketing or a related field and strong communication and organisational skills.
Qualifications & Requirements
- • Bachelor’s degree in Marketing, Business, Communications, or a related field.
- • Strong understanding of social media management, paid advertising, SEO, email marketing, and event coordination.
- • Proficiency with tools such as Google Analytics, Meta Business Suite, Mailchimp, CRM systems, and Canva.
- • Excellent written and verbal communication skills, commercially aware, proactive, and highly organised.
- • Ability to manage multiple projects simultaneously.
Required Skills
Responsibilities
- • Execute multi‑channel campaigns (online and offline) to generate qualified leads and build a healthy sales pipeline.
- • Collaborate with the sales team to develop marketing materials for proposals, client meetings, and tender submissions.
- • Track lead sources and conversion metrics, providing regular reports on campaign performance and marketing ROI.
- • Manage and grow the company’s social media presence (LinkedIn, Facebook, Twitter, etc.) through content creation, scheduling, and community engagement.
- • Run and optimise paid digital campaigns (Google Ads, LinkedIn Ads, Meta) to drive traffic and conversions.
- • Implement basic SEO best practices to improve organic search visibility.
- • Manage email marketing campaigns, including list segmentation, content creation, and performance analysis.
- • Update and maintain the company website with fresh content, case studies, and blog posts.
- • Plan, coordinate, and execute marketing events, exhibitions, webinars, and client engagement forums.
- • Design and produce marketing collateral such as brochures, flyers, capability statements, and presentation decks.
- • Support public relations activities, including drafting press releases and coordinating media engagement.
- • Conduct market research and competitor analysis to identify emerging trends and business opportunities.
- • Ensure all marketing materials adhere to brand guidelines and maintain a consistent professional brand image.