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Marketing Manager
DHIIN DHIIN
Nairobi 🇰🇪 Kenya
Posted 15 days ago (21 Aug 2026) Updated 11 days ago
How to Apply
Send your CV to the company; only shortlisted candidates will be contacted.
Job Description
The Marketing Manager will lead the development and execution of strategic marketing plans that align with corporate objectives, overseeing brand positioning, digital campaigns, and market research. They will manage the marketing budget, analyze performance metrics, and report insights to senior management. Collaboration with sales and external partners will drive market penetration and revenue growth. The role also includes mentoring the marketing team and identifying new business opportunities.
Qualifications & Requirements
- • Bachelor’s Degree in Marketing, Business Administration, Communications or a related field
- • Minimum 5 years of marketing experience, preferably in FMCG or manufacturing
- • At least 2 years of experience in a managerial role
- • Ability to work in a fast‑paced manufacturing environment
- • Strong knowledge of brand management, digital marketing, market research, consumer behavior and campaign management
- • Excellent leadership, communication, negotiation and interpersonal skills
- • Strong analytical, strategic thinking and problem‑solving abilities
- • Proficiency in Microsoft Office and digital marketing tools
Required Skills
Responsibilities
- • Develop and implement strategic marketing plans aligned with company objectives
- • Lead branding and promotional activities for the product portfolio
- • Conduct market research to identify customer needs, trends, and competitor actions
- • Create and manage digital campaigns across multiple platforms
- • Collaborate with the sales department to increase market penetration and revenue
- • Manage advertising campaigns, product launches, exhibitions, and promotional events
- • Develop marketing budgets and monitor expenditures
- • Analyze marketing performance and prepare management reports
- • Build and maintain relationships with distributors, agencies, media partners, and key stakeholders
- • Supervise and mentor the marketing team
- • Ensure brand consistency across all marketing materials
- • Identify new business and market expansion opportunities
- • Perform any other duties assigned by management