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Marketing Manager - SACCO
BrighterMonday Consulting
Nairobi 🇰🇪 Kenya
Posted about 4 hours ago (20 Oct 2026) Updated about 4 hours ago
Job Description
The Marketing Manager will lead the SACCO’s growth agenda by enhancing brand visibility, acquiring new members and expanding loan and deposit portfolios. The role combines strategic brand building, digital campaign management and partnership development to increase market share while complying with regulatory requirements. Coordination with media, agencies and internal teams ensures consistent messaging across all channels.
Required Skills
Responsibilities
- • Develop and execute an annual marketing and communications plan and budget aligned with the SACCO’s strategic objectives
- • Build and protect the SACCO’s brand identity across all channels
- • Plan and run roadshows, community events, sponsorships, trade fairs and public‑relations activities to raise awareness
- • Manage relationships with media, advertising agencies and other marketing service providers
- • Oversee the SACCO’s website, social media, email, SMS and WhatsApp channels
- • Launch targeted online campaigns for member recruitment and loan product promotion and monitor performance
- • Promote the SACCO’s mobile, USSD and other digital services to drive adoption
- • Maintain a CRM database to support targeted campaigns and follow‑up
- • Design and implement strategies to recruit individuals, SMEs, employer groups, youth and diaspora members
- • Build and manage an agent or ambassador network to extend reach
- • Conduct presentations and recruitment drives for prospective members and organisations
- • Create campaigns to reactivate dormant members and reduce attrition
- • Organise member engagement activities such as financial‑education workshops, AGMs and forums
- • Develop sales strategies to grow loan disbursements, deposits and non‑interest income
- • Cross‑sell the full range of SACCO products and provide guidance to members
- • Meet or exceed sales and revenue targets set by management
- • Identify and secure strategic partnerships with employers and institutions