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Performance Marketing Executive
Optimise Outsourcing Limited
Nairobi 🇰🇪 Kenya
Posted about 4 hours ago (27 Oct 2026) Updated about 4 hours ago
How to Apply
• Complete the mandatory assessment, then upload your CV and cover letter via the assessment portal at https://app.testgorilla.com/s/gwrnygfs
Job Description
The Performance Marketing Executive will own paid‑social campaigns, collaborate with agencies, and optimise ad performance to drive high‑quality traffic and conversions for the UK‑focused travel and nursery brands. Working closely with the internal creative team, the role analyses data, tests creatives and supports international market roll‑outs while managing budgets efficiently. The position requires a data‑driven mindset and strong agency coordination skills.
Qualifications & Requirements
- • Minimum 2+ years experience in performance marketing or paid media, preferably in e‑commerce/DTC
- • Proven expertise managing Paid Social suites (Meta Ads Manager) with a track record of scaling budgets profitably
- • Strong agency management and coordination skills
- • Data‑fluent and highly analytical, proficient with GA4 and spreadsheet analysis
- • Commercially minded with solid understanding of the e‑commerce funnel, CRO and attribution
- • Highly organised, proactive and able to work at pace in a collaborative environment
- • Experience with international digital marketing structures or localized ad compliance is an advantage
Required Skills
Responsibilities
- • Manage end‑to‑end paid‑social campaigns on Meta, TikTok and Pinterest to acquire direct‑to‑consumer customers
- • Act as primary liaison for external Google Ads and affiliate agencies, ensuring KPI and ROI targets are met
- • Collaborate with the creative team to brief, test and optimise ad creatives based on performance insights
- • Monitor, analyse and report daily/weekly metrics such as ROAS, CPA and CTR using GA4 and platform dashboards
- • Support localisation of performance marketing for international digital storefronts
- • Track daily and weekly spend to maintain budget efficiency and allocation targets