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Retail and Customer Insights Analyst at Diageo
JobSearch
Nairobi 🇰🇪 Kenya
Posted 1 day ago (26 Oct 2026) Deadline: 4 Nov 2026 Updated about 4 hours ago
How to Apply
• Apply via the Diageo portal at diageo.wd3.myworkdayjobs.com
Job Description
The Retail and Customer Insights Analyst will analyze sales and consumer data to uncover market trends and support category strategy development. The role collaborates with commercial teams to create data‑driven selling stories and informs joint business planning with retail partners. Clear communication of insights to senior leaders is essential.
Qualifications & Requirements
- • Bachelor’s degree (BA/BSc/HND) with at least 3 years of relevant experience
- • Strong background in qualitative and quantitative research techniques, including shopper and retailer environment studies
- • Experience managing research agencies and conducting consumer insights projects
- • Excellent communication skills and ability to present findings to senior stakeholders
- • Ability to thrive in a fast‑paced, agile environment
Required Skills
Responsibilities
- • Analyze sales and customer data from syndicated sources and retailer‑specific panels to monitor market, category and brand performance
- • Identify trends and explain business results through detailed reporting
- • Support development of category strategies and provide insights for joint business planning with retail customers
- • Create compelling selling stories and presentations for customer meetings
- • Communicate complex data in a clear manner to senior leaders across merchandise, marketing and sales functions
- • Partner with commercial teams to ensure business plans are grounded in data‑driven insights