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Retail Sales Manager
Silentnight Bedding Limited
Nairobi 🇰🇪 Kenya
Posted about 6 hours ago (24 Oct 2026) Updated about 6 hours ago
Job Description
The Retail Sales Manager leads the company’s retail network, developing strategies to achieve sales targets and ensuring optimal store performance. Responsibilities include overseeing merchandising, promotions, stock management, and team development across all outlets. The role requires strong leadership, analytical insight and cross‑functional collaboration.
Qualifications & Requirements
- • Bachelor’s degree in Business Administration, Sales, Marketing or a related field
- • Minimum 7 years experience in sales management, preferably within the furniture and retail industry
- • Strong leadership abilities with a proven track record of developing high‑performing sales teams
- • Excellent analytical and problem‑solving skills
Required Skills
Responsibilities
- • Develop and implement retail sales strategies to meet monthly and quarterly targets across all stores
- • Monitor sales performance by shop, product line and region, taking corrective action when needed
- • Lead and motivate retail teams to achieve outstanding sales results
- • Ensure visual merchandising, branding and display standards are consistently applied
- • Plan and execute retail promotions, price reviews and special campaigns in partnership with Marketing
- • Conduct market intelligence and competitor benchmarking to inform pricing and product‑mix decisions
- • Analyse footfall and conversion rates to identify improvement opportunities
- • Manage stock levels, reordering and product assortment to minimize stockouts and overstocking
- • Oversee compliance with planograms and improve store layouts as required
- • Provide leadership, coaching and performance management for sales and customer‑service staff
- • Set clear performance goals, conduct regular evaluations and identify training needs
- • Prepare and present weekly and monthly sales and service performance reports
- • Analyse sales trends and customer behaviour to guide management decisions
- • Maintain and update customer databases for retention and loyalty programmes
- • Recommend process improvements based on performance insights
- • Collaborate with Marketing, Production, Supply Chain and Finance to align initiatives and ensure product availability
- • Ensure adherence to company policies, legal requirements and operational efficiency