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SALES AND MARKETING MANAGER-EXPERIENCE IN FMCG IS MANDATORY
JAWABU HR CONSULTANCY SERVICES LIMITED
Nairobi 🇰🇪 Kenya
Posted 11 days ago (25 Aug 2026) Updated 11 days ago
Job Description
The Sales and Marketing Manager drives revenue growth by creating and executing effective sales and marketing strategies for FMCG products. The manager leads a sales team, monitors performance against targets, and builds strong relationships with distributors and key accounts. Market trends and competitor activities are continuously analyzed to inform pricing and promotional decisions. The role requires a business degree, CRM proficiency and solid knowledge of FMCG sales dynamics.
Qualifications & Requirements
- • Bachelor’s Degree in Business Administration, Sales & Marketing, Business Management or a related field.
- • Professional qualification in Sales, Marketing or Business Management (preferred).
- • Proficiency in CRM systems.
- • Strong understanding of FMCG sales operations and market dynamics.
Required Skills
Responsibilities
- • Develop and implement sales and marketing strategies to increase revenue and market share.
- • Lead, supervise and motivate the sales team to meet targets and KPIs.
- • Set sales targets and monitor performance of individuals and teams.
- • Identify new business opportunities, markets and prospective customers.
- • Build and maintain relationships with distributors, retailers, key accounts and partners.
- • Monitor market trends, competitor activities, pricing and customer preferences.
- • Prepare and present regular sales performance reports to management.
- • Utilize CRM systems to track leads, customer interactions and sales activities.
- • Coordinate territory and account management to optimize coverage.
- • Drive customer acquisition, retention and overall business growth.
- • Collaborate with marketing and operations teams to execute sales initiatives.
- • Ensure compliance with company sales policies and procedures.