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Sales Representative General Trade at The Heineken
JobSearch
Nairobi 🇰🇪 Kenya
Posted 7 days ago (17 Sep 2026) Updated 5 days ago
Job Description
The Sales Representative – General Trade will increase Heineken’s sales revenue within the assigned territory by managing existing accounts and acquiring new customers. Responsibilities include conducting client visits, ensuring product availability, negotiating listings and shelf space, and maintaining price compliance. Strong relationship‑building and negotiation skills are essential.
Qualifications & Requirements
- • Diploma, BA/BSc/HND or equivalent in a relevant field
- • Minimum 3 years of sales experience in FMCG or beverage industry
- • Proven track record of meeting sales targets
- • Strong negotiation and relationship‑building abilities
- • Good understanding of market dynamics and distribution channels
Required Skills
Responsibilities
- • Achieve sales volume and revenue targets for the assigned territory
- • Conduct regular client visits and maintain required call compliance
- • Secure product listings and negotiate shelf‑space allocations with retailers
- • Monitor inventory levels to ensure product availability and reduce out‑of‑stock situations
- • Ensure price adherence to recommended selling prices and promotional guidelines
- • Provide market feedback and report on sales performance to management