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Sales Representative General Trade Job The Heineken
The Heineken
Nairobi 🇰🇪 Kenya
Posted 5 days ago (19 Sep 2026) Updated 5 days ago
Job Description
The Sales Representative for General Trade drives Heineken product sales across retail channels, builds relationships with distributors, and works to achieve volume and revenue targets. The role involves identifying growth opportunities, executing promotional activities, and providing market feedback to inform strategy. Strong customer focus and effective negotiation are essential to expand market presence. This position contributes directly to the company's sales performance in the Nairobi market.
Qualifications & Requirements
- • Minimum 2 years experience in sales, preferably FMCG or beverage industry
- • Strong communication and negotiation skills
- • Ability to work independently and meet targets
- • High school diploma
- bachelor's degree preferred
Required Skills
Responsibilities
- • Identify and approach new trade customers to expand distribution
- • Maintain and grow relationships with existing accounts
- • Promote Heineken products and negotiate shelf placement and promotions
- • Achieve sales volume and revenue targets for the assigned territory
- • Prepare sales reports and provide market insights to management