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Sales Representatives (Nairobi, Mt Kenya, Kisii and Kakamega)
BRIDGE TALENT MANAGEMENT
Nairobi 🇰🇪 Kenya
Posted 11 days ago (25 Aug 2026) Updated 11 days ago
Job Description
The Sales Representative will cover assigned modern‑trade territories, visiting outlets, managing routes and ensuring product availability. They will generate orders, promote promotions and achieve sales targets while building strong relationships with store managers and buyers. The role also involves prospecting new customers and expanding product distribution. Strong communication and a proven sales record are essential.
Qualifications & Requirements
- • Diploma or degree in Sales, Marketing, Business or a related field
- • Minimum 2 years field sales experience, preferably in FMCG or manufacturing
- • Experience in modern‑trade and general‑trade environments
- knowledge of the assigned territory is advantageous
- • Proven ability to meet sales targets and build strong customer relationships
- • Strong communication and negotiation skills
Required Skills
Responsibilities
- • Plan and execute outlet visits, managing territory routes and visit frequency
- • Follow up on LPOs, deliveries and payments to ensure smooth operations
- • Identify and report route or customer issues affecting performance
- • Balance coverage of existing outlets with prospecting new business
- • Achieve sales targets by presenting products, prices and promotions
- • Capture accurate customer orders and process them through company systems
- • Resolve incomplete or unfulfilled orders by coordinating with internal teams
- • Seek opportunities to increase order value, frequency and product distribution
- • Develop relationships with store managers, buyers and purchasing personnel
- • Grow sales from existing accounts and address under‑performing outlets
- • Introduce additional company products to existing customers
- • Report changes in demand, purchasing behavior and account potential
- • Prospect and acquire new modern‑trade customers, presenting the commercial proposition
- • Manage account opening processes and nurture new customers to become active buyers