J
Senior Director, Channel Activation & E2E at The Coca-Cola Company
JobSearch
Nairobi 🇰🇪 Kenya
Posted 5 days ago (22 Oct 2026) Updated about 4 hours ago
Job Description
The Senior Director, Channel Activation & E2E will define and execute Africa‑wide channel strategies across traditional trade, modern trade, HORECA, convenience and emerging commerce. The role translates market intelligence into actionable plans, integrates portfolio and pricing strategies, and leads end‑to‑end commercial integration. Collaboration with marketing, supply chain, finance and digital teams ensures seamless execution and profitable growth.
Qualifications & Requirements
- • Bachelor’s degree in Business, Marketing, or a related field.
- • Significant experience leading channel strategy and commercial integration in a consumer‑goods environment.
- • Proven leadership and stakeholder management abilities.
- • Strong analytical and strategic thinking skills.
Required Skills
Responsibilities
- • Shape Africa’s channel strategy across traditional trade, modern trade, HORECA, convenience and emerging commerce.
- • Translate shopper, customer and market intelligence into differentiated channel strategies, segmentation and execution standards.
- • Integrate portfolio, price‑pack architecture, RGM, RTM and innovation into channel strategies to drive conversion and profitable growth.
- • Lead end‑to‑end commercial integration, connecting strategy, demand creation, commercial planning, activation and execution.
- • Establish quality standards and decision gates for priority growth platforms.
- • Partner closely with Marketing, Franchise, RGM, Digital, Supply Chain and Finance to eliminate hand‑off gaps and improve execution speed and quality.