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Senior Director, Channel Activation & E2E
Coca-Cola
Nairobi 🇰🇪 Kenya
Posted about 4 hours ago (27 Oct 2026) Updated about 4 hours ago
Job Description
The Senior Director leads the development and execution of Africa‑wide channel strategies across traditional trade, modern trade, HORECA and emerging digital commerce. By integrating shopper insights, pricing, and portfolio considerations, the role drives profitable growth and ensures end‑to‑end commercial alignment. The position collaborates with marketing, finance and supply‑chain partners to build scalable capabilities across markets.
Qualifications & Requirements
- • Significant progressive experience in commercial, channel or sales leadership within FMCG or a similarly complex consumer environment
- • Proven track record developing and implementing multi‑market channel strategies
- • Deep understanding of modern trade, traditional trade, HORECA and emerging digital commerce
- • Strong commercial acumen across RGM, portfolio, price‑pack architecture, RTM and customer economics
- • Demonstrated ability to lead cross‑functional transformation in matrix organisations
- • Excellent analytical and digital fluency to translate insights into commercial choices
- • Ability to influence senior stakeholders and franchise partners without positional authority
- • Strategic mindset combined with disciplined prioritisation and execution pragmatism
Required Skills
Responsibilities
- • Shape Africa’s channel strategy across traditional trade, modern trade, HORECA and emerging commerce
- • Translate shopper, customer and market intelligence into differentiated channel segmentation and execution standards
- • Integrate portfolio, price‑pack architecture, RGM and innovation into channel plans to drive conversion and premiumisation
- • Lead end‑to‑end commercial integration, connecting strategy, demand creation, planning and activation
- • Establish quality standards and decision gates for priority growth platforms
- • Partner with Marketing, Franchise, RGM, Digital, Supply Chain and Finance to eliminate hand‑off gaps
- • Identify high‑value opportunities, pilot them in priority markets and codify successful approaches into scalable playbooks
- • Build channel and E2E capabilities across franchise and bottling partners
- • Drive execution excellence through common frameworks, scorecards and performance rhythms