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Senior Marketing Manager - Kenya at Lifecare International Insurance Brokers Ltd
JobSearch
Nairobi 🇰🇪 Kenya
Posted 5 days ago (22 Oct 2026) Updated about 4 hours ago
How to Apply
Apply via the Lifecare website at one.lifecare.pro.
Job Description
The Senior Marketing Manager will lead the development and execution of targeted marketing initiatives to generate qualified leads and support new business acquisition for Lifecare in Kenya. Responsibilities include planning and managing email campaigns, forging strategic partnerships and sponsorships, and strengthening brand positioning. The role collaborates with New Business and Customer Experience teams to align marketing activities with commercial priorities and monitors campaign performance and ROI. The ideal candidate holds a bachelor’s degree in Marketing or a related field and has at
Qualifications & Requirements
- • Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
- • Minimum five years of relevant marketing experience
- • Commercially minded, proactive and results‑oriented
- • Proficiency with AI tools for productivity and content creation (advantage)
- • Excellent written and spoken English with strong writing and editing skills
Required Skills
Responsibilities
- • Develop and execute targeted marketing initiatives to generate qualified leads
- • Plan and manage email campaigns to drive engagement and conversion
- • Identify and develop strategic partnerships, sponsorships, events, and activations to expand market reach
- • Strengthen Lifecare’s brand positioning and identify growth opportunities in Kenya
- • Collaborate with New Business and Customer Experience teams to align marketing activities with commercial priorities
- • Monitor campaign performance, lead conversion, and ROI to optimise effectiveness
- • Work closely with the Group Marketing team to adapt campaigns and resources to the local market