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Social Media Marketing Manager
Gedaivre innovations ltd
Nairobi 🇰🇪 Kenya
Posted about 3 hours ago (6 Oct 2026) Updated about 3 hours ago
Job Description
The Social Media Marketing Manager will craft and implement digital strategies that boost brand visibility and engagement across platforms. By producing compelling video content and managing paid campaigns, the role drives traffic, leads, and conversions for the business. Collaboration with influencers and continuous performance analysis ensure the brand stays ahead of trends. The manager also oversees the content calendar and reporting to optimize future initiatives.
Qualifications & Requirements
- • Proven experience in social media and digital marketing
- • Advanced video editing skills and proficiency with professional editing tools
- • Strong photography and videography abilities
- • Ability to independently shoot and produce high‑quality social media videos
- • Comfortable and confident appearing on camera
- • Experience managing paid social media advertising campaigns
- • In‑depth knowledge of Facebook, Instagram, TikTok and other platforms
- • Creative storytelling and content development skills
- • Ability to design and execute end‑to‑end marketing plans
- • Excellent communication, organization, and analytical capabilities
- • Ability to work independently, meet deadlines, and thrive in a fast‑paced environment
- • Experience in a startup or rapidly growing company is an advantage
Required Skills
Responsibilities
- • Develop and execute comprehensive social media and digital marketing strategies
- • Create, shoot, edit, and publish high‑quality videos and engaging visual content
- • Appear on camera to represent and promote the brand
- • Manage social media platforms and maintain an up‑to‑date content calendar
- • Plan, launch, monitor, and optimize paid advertising campaigns on Facebook, Instagram, TikTok and other channels
- • Track campaign performance, analyze results, and recommend improvements
- • Conduct marketing initiatives to increase brand awareness, user acquisition, listings, bookings, and engagement
- • Identify current social media trends and produce creative content around them
- • Partner with influencers, creators, and other stakeholders to support campaigns
- • Develop concepts for promotional videos, adverts, and campaigns
- • Monitor competitors and uncover new growth opportunities
- • Prepare regular reports on social media and advertising performance