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Trade Marketer
Janta Kenya
Nairobi 🇰🇪 Kenya
Posted 15 days ago (21 Aug 2026) Updated 11 days ago
How to Apply
Send your CV and cover letter via email with the subject “Trade Marketer Application” by 23 August 2026.
Job Description
The Trade Marketer will drive retail performance for a beauty and wellness brand by achieving sales targets and increasing product visibility across stockists. The role involves regular store visits, relationship building with store managers and beauty advisors, and executing in‑store promotions. Market intelligence gathering and pipeline management support strategic growth.
Qualifications & Requirements
- • Proven experience in trade marketing, retail sales, field sales or business development
- • Experience in cosmetics, skincare, haircare, personal care or FMCG preferred
- • Strong understanding of retail execution, merchandising and sell‑through
- • Ability to build relationships with stockists, store managers and frontline retail teams
- • Excellent sales closing and follow‑up skills
- • Good communication and customer service abilities
Required Skills
Responsibilities
- • Own and deliver agreed monthly sales targets
- • Drive sell‑through across retail stockists and identify opportunities to increase product movement
- • Visit retail outlets regularly to monitor stock levels, product visibility, merchandising and shelf performance
- • Build strong relationships with store managers, retail teams and beauty advisors
- • Secure reorders, upsell products and follow up outstanding retailer orders
- • Close sales through WhatsApp, telephone, email and incoming digital leads
- • Follow up previous customers, enquiries and dormant leads to generate repeat purchases
- • Support in‑store activations, promotions, product demonstrations and customer education
- • Follow up collections and outstanding retailer payments
- • Maintain an accurate sales pipeline and report on leads, conversions, orders, revenue and collections
- • Gather market intelligence on competitors, customer preferences, pricing and retail trends