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Head Of Sales And Marketing at CDL Human Resource
JobSearch
Nakuru 🇰🇪 Kenya
Posted 1 day ago (10 Oct 2026) Updated about 3 hours ago
Job Description
The Head of Sales and Marketing will define and execute the commercial strategy for the non‑alcoholic beverage portfolio, driving revenue, market share and brand performance. The role leads a multidisciplinary team, manages budgets, and collaborates with senior leadership to achieve growth objectives. It also oversees export development and route‑to‑market execution across the region.
Qualifications & Requirements
- • Bachelor’s degree in Business, Marketing, or related field
- MBA or professional certification preferred
- • Minimum 10 years progressive experience in sales and marketing, preferably within FMCG
- • Proven track record of leading national and regional sales operations
- • Strong analytical, strategic planning and financial management skills
- • Excellent leadership, communication and stakeholder management abilities
Required Skills
Responsibilities
- • Develop and implement sales and marketing strategies aligned with business objectives
- • Lead the commercial team to achieve revenue and volume targets
- • Manage pricing, profitability, and margin performance
- • Oversee distribution channels, route‑to‑market execution and inventory management
- • Drive brand positioning, consumer engagement and marketing ROI
- • Identify and expand export opportunities into new markets
- • Prepare and manage the commercial budget and forecasts
- • Mentor and develop high‑performing sales and marketing personnel