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E-commerce Growth & Operations Specialist — Shopify
Coastal Finds Limited
Remote (Work From Home) 🇰🇪 Kenya
Posted 4 days ago (16 Oct 2026) Updated 4 days ago
How to Apply
Send your CV or LinkedIn profile, two Shopify store examples with your contributions, a case study of sales or conversion improvement, and your expected monthly rate.
Job Description
The E‑commerce Growth & Operations Specialist will optimise the Shopify store, analyse performance data and drive online sales for MUSKLE. Responsibilities include managing digital advertising, improving user journeys, and coordinating SEO and email marketing initiatives. The role requires a data‑driven mindset and strong technical skills to deliver measurable growth.
Qualifications & Requirements
- • Minimum 3 years of e‑commerce or digital marketing experience
- • Proven experience with the Shopify platform
- • Strong knowledge of conversion optimisation and performance marketing
- • Experience with Google Analytics 4, Google Ads and/or TikTok Ads
- • Understanding of SEO and email marketing
- • Basic HTML/CSS skills (advantageous)
- • Familiarity with AI tools such as ChatGPT or Cursor (advantageous)
- • Excellent English communication skills
- • Ability to work independently and solve problems
Required Skills
Responsibilities
- • Manage and continuously improve the Shopify store
- • Analyse website traffic, conversion rates, customer behaviour and sales
- • Support Google Ads and TikTok advertising campaigns
- • Optimise landing pages, product pages and customer journeys
- • Utilise Google Analytics 4, Search Console and conversion tracking
- • Coordinate SEO, email marketing and customer retention initiatives
- • Apply AI tools to accelerate research, content creation and technical workflows
- • Test website changes and collaborate with developers
- • Prepare weekly performance reports with actionable recommendations