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Category & Innovations Manager – Flours at Capwell Industries Ltd
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Thika 🇰🇪 Kenya
Posted 6 days ago (30 Sep 2026) Updated 5 days ago
Job Description
The Category & Innovations Manager for Flours drives profitable growth by shaping category strategy, leveraging consumer insights, and managing the full product lifecycle. Responsibilities include overseeing the P&L, pricing, packaging, new product development and cross‑functional collaboration with R&D, supply chain and finance. The manager also leads a team of brand managers to build capability and ensure successful market execution.
Qualifications & Requirements
- • Bachelor’s degree in Marketing, Business Administration or a related field
- • Minimum 7–8 years progressive experience in FMCG marketing, category or brand management
- • Proven track record of delivering category growth and profitable product launches
- • Strong analytical, strategic planning and commercial decision‑making skills
- • Excellent communication and stakeholder management abilities
Required Skills
Responsibilities
- • Develop and implement short‑, medium‑ and long‑term category growth strategies
- • Own category financial performance, including revenue, volume, margins and marketing investments
- • Use consumer, shopper and market insights to guide category decisions
- • Manage brand portfolio and SKU architecture, identifying gaps and rationalisation opportunities
- • Drive pricing, pack architecture and affordability decisions in partnership with Commercial and Finance
- • Lead new product development from concept and business case through commercialisation and post‑launch evaluation
- • Create and oversee annual category marketing plans, budgets, investment priorities and ROI analysis
- • Lead, coach and develop Brand Managers, building category capability and succession
- • Collaborate with R&D, Operations, Supply Chain, Finance, Procurement and Quality teams