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Category Lead Marketing (Beverages) at Bidco Africa
JobSearch
Thika 🇰🇪 Kenya
Posted 9 days ago (15 Sep 2026) Updated 5 days ago
Job Description
The Category Lead Marketing drives the beverage portfolio’s growth by developing and executing marketing strategies, managing brand communication, activating trade channels, and launching innovative products to increase market share.
Qualifications & Requirements
- • Bachelor’s degree (BA/BSc/HND) in Marketing, Business, or related field
- • Proven experience in category or brand management within the beverage or FMCG sector
- • Strong analytical, communication, and project management skills
- • Ability to develop strategic plans and execute marketing campaigns
Required Skills
Responsibilities
- • Develop and execute the annual marketing plan for the beverage category
- • Identify growth opportunities and translate insights into actionable initiatives
- • Build strong brand positioning and run 360° campaigns across all touchpoints
- • Boost visibility, conversion, and distribution through trade and channel activation (GT, MT, HoReCa)
- • Lead innovation and portfolio development to introduce new beverage offerings
- • Monitor category performance, guide investment decisions, and prepare business reviews