B
SALES MANAGER
Brites Management Services Limited
Thika 🇰🇪 Kenya
Posted 16 days ago (20 Aug 2026) Updated 11 days ago
How to Apply
• · If you meet the above
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Job Description
The Sales Manager leads the development and execution of sales strategies that boost revenue and expand market share within the FMCG sector. They build and nurture relationships with distributors, retailers and institutional buyers while monitoring stock movement and performance across territories. The manager also oversees a sales team, setting targets, providing coaching, and conducting regular performance reviews. Additionally, they analyse market trends and prepare reports to guide commercial decisions.
Qualifications & Requirements
- • Degree or Diploma in Sales and Marketing, Business Administration, or a related field.
- • Minimum 5 years proven sales experience in FMCG, food manufacturing, agro‑processing, or a related industry.
- • Demonstrated experience managing distributors, retailers, wholesalers, and institutional buyers.
- • Strong track record of achieving and exceeding sales targets.
- • Experience leading and managing a sales team.
- • Solid understanding of distribution channels, route‑to‑market strategies, and customer relationship management.
- • Excellent negotiation, communication, presentation, and interpersonal skills.
Required Skills
Responsibilities
- • Develop and implement sales strategies to drive revenue and market penetration.
- • Identify new market opportunities, customer segments, and sales channels.
- • Set sales targets and create action plans to achieve objectives.
- • Build and maintain strong relationships with distributors, wholesalers, retailers, and other channel partners.
- • Monitor distribution coverage, product availability, stock movement, and performance across territories.
- • Strengthen the distribution network to improve market reach.
- • Manage key institutional accounts and negotiate commercial terms, contracts, and pricing.
- • Monitor key account performance and devise strategies to retain customers and increase revenue.
- • Lead, coach, and motivate the sales team to meet individual and collective targets.
- • Conduct regular sales reviews and implement corrective actions as needed.
- • Perform market analysis to identify customer needs, competitor activity, and pricing trends.
- • Drive product launches, promotions, and commercial initiatives.
- • Track sales performance, margins, collections, and customer activity against targets.
- • Prepare sales reports, forecasts, and performance updates for management.
- • Use sales data and market insights to make informed commercial decisions.